The Marketing suite provides your organization with the ability to manage and execute multi-media marketing campaigns. With the iMIS Marketing suite you can define and manage a coordinated series of marketing tactics via postal mail, fax and e-mail; query contact, demographic, preference, and transaction data to develop targeted marketing lists; enhance querying capabilities by analyzing frequency, recency and monetary amounts of recent transactions; and perform targeted and measurable e-mail marketing.
Campaigns iMIS Campaign Management offers all of the key performance tracking you need to see up-to-date and accurate results of all of your marketing efforts, iMIS Campaign Management offers ongoing campaign analysis. Features include: Campaign Planning and Execution, Response Management, Results Analysis. |
Segmentation Today, successful marketing efforts focus more and more on the power of using your data to the greatest effect. iMIS Segmentation makes it easy to implement the most complicated data structures for all of your marketing campaigns. Your staff are able to query any information inside of iMIS and to use it in your target market definitions. Features include: Segment Building, Segment Modification. |
Informz for iMIS Informz for iMIS provides you with the ability to easily create professional e-mail communications, target the delivery based on professional email communications, target the delivery based on data in iMIS, and track results and responses. Informz for iMIS combines the best of both worlds, a professional email delivery company with an easy-to-use email marketing tool completely integrated with iMIS. Features include: Email Creation, Email Delivery, List Management, Results Tracking, Surveys, Voting, Invoicing, Text Messaging. |
Communicate Communicate for iMIS helps streamline your communications through a simple process that allows you to create a message, select attachments and deliver that message based on audience preference (post, email or fax). Features include: Easy Setup, Easy to Use, Rich Functionality. |
RFM Analytics iMIS RFM Analytics turns flat, transactional data into a ranked result set that can be used within your target marketing efforts. iMIS RFM Analysis makes it easy to look at every transaction within iMIS and rank it into the Recency, Frequency and Monetary value buckets that you require. You have complete flexibility to determine which transactions will be ranked and for what population of constituents. Features include: Planning and creation, Analysis, Measurement. |
Acquisition Management Many organizations rent or trade contact lists from other organizations for recruiting new constituents. iMIS Acquisition Management allows you to integrate these lists with your iMIS system once a member responds. iMIS Acquisition Management provides you with the ability to keep you iMIS database clean of unwanted records. Features include: Import, Management, Conversion. |